This print “View of the Cock & Pie Public House in Drury Lane” was published in 1807 as the frontispiece to volume 52 of The European Magazine. I was amused by the heading “Specimen of ancient architecture” making it sound as though the Druids, at least, were responsible for it! It isn’t easy to work out just how old it is – certainly 17th century, I imagine. It is said that it was where Nell Gwynne had her lodgings and where Samuel Pepys once saw her standing at the door.
I have been trying to place it along Drury Lane but with no success. It is certainly on the western side because one of the churches in the Strand to the south can be clearly seen at the end. The British Museum notes on their copy of the print that this is St Clement Dane, but I’m not convinced. Looking at maps of the time it seems more likely to be St Mary-le-Strand which stood opposite the end of Drury Lane.
The detail is fascinating. This was not a very respectable area, close to Covent Garden and the theatres (Nell Gwynne again!), and the gentleman walking away from us with a bundle on his shoulder is recoiling in surprise (disgust?) as the on the other side of the street woman toasts him with a wine glass. She is slumped drunkenly against a shop front, a basket of plucked chickens at her feet. Perhaps it was gin in that glass. The odd shape hanging in front of the inn is a bush, or bundle of greenery, the sign for home-brewed liquor being available that stretches back to Roman times. “ELLIOT & Co’s ENTIRE” is painted across the front and translating this took me into the history and mythology of ale, beer and porter making.
According to the Brewery History website which explains all this in exhaustive detail, “Entire, or “intire”, was an expression used by brewers to indicate a beer where the first, second and third mashes had been mixed and fermented together to make one grade of beer, rather than brewed separately to produce three different-strength beers…” This is another name for porter, as opposed to stout, a strong beer made from the first mash, which was the strongest. (If you want to be further confused with the different terms for beer and ale, have a look at my Regency Slang Revealed where I identified over thirty terms for ale and beers.)
The inn sign itself shows a cockerel on the ground and a magpie perched on a branch, a literal depiction of the name. Victorian writers maintain that this is a corruption of “Peacock in Pie” referring to the great banquet dish. Drury Lane was also a cock-fighting area and the cock may reflect that. (An area to the north-west of Drury Lane where St Martin’s Lane met Long Acre and which became the notorious slum of Seven Dials, is shown on William Morgan’s map of 1682 as “Cock and Pye Fields” – it may have the same derivation.)
By the time Old and New London (Edward Walford 1874) was published the building was still standing, although by then it had become “Stockley’s Cheap Bookshop”. The print of 1840 from that book, shows it when it was still a tavern, and indicates how buildings were constantly being adapted and changed. The middle upstairs window has been closed off and the sign is now on that bit of wall, the bush is no longer being displayed and the sheltering overhang over the ground floor front has been continued around the side. It is now “Gooding & Co’s Entire Celebrated Stout and XXX [ie strong] Ales” that are advertised for sale and the buildings on either side have also changed. A barber’s striped pole can be clearly seen and there is street lighting on the opposite building.
Finally here is a 19th century photograph of the poor Cock & Pie, now showing part of it as Stockley’s Bookshop. Does anyone know when Drury Lane was cleared and these old buildings swept away?