I have recently acquired this print of Scarborough dated 1756 which I believe was originally a fold-out illustration in the Gentleman’s Magazine.
What is so lovely about it is that it shows bathing machines at this very early date. Scarborough was in the vanguard of the new craze for sea bathing, helped by the fact that its original spa was actually on the beach.
The first mention of bathing machines is in 1721 when a Nicholas Blundell mentions “a Conveniency for Bathing in the Sea.” In 1735 “Conveniencies” were being provided at Scarborough for ladies (gentlemen simply walked into the sea naked (regardless of spectators) or jumped in from rowing boats. I can count five machines in the sea and another six waiting at the foot of the cliffs (rather indistinct, but behind the furthest carriage with horses on the beach).
The machines in the sea are of two types – one looks like a modern garden shed on wheels, rectangular with a pitched roof. The other is square with a pyramidal roof.
None of them have the “modesty hood” or “tilt” invented in 1753 by Benjamin Beale, a Quaker from Margate. This unfolded like an umbrella at the front allowing the bather to swim modestly hidden. Ladies and gentlemen in elegant clothes have been driven down to the beach in their carriages and would have had a perfect view of the bathers, all of whom would have been naked. Sack-like garments for ladies soon appeared but it was considered effeminate for men to wear anything until well into the 19th century.
if you want to read about the Georgian Seaside, which was flourishing long before the Victorian seaside holiday, you’ll find it in my book, The Georgian Seaside: the English resorts before the railway age